Artificial intelligence is becoming one of the key forces reshaping the global media industry. AI-powered tools are already being used to automate routine tasks, including transcribing interviews, translating content into multiple languages, and analyzing audience interests. New technologies also enable media outlets to create multimedia content and expand their presence across digital platforms. The impact of AI on the future of journalism was among the key topics at the international Astana Media Week forum. Experts and participants discussed how global digital transformation is changing the way information is produced and distributed.
«The journalists also shouldn't let the technology, shouldn't let the AI to shape the world, to change the news, to change the truth. Because the trust is here the most important. When the people trust in the news, when the people trust in the media, they accept it, they buy it, and they use it,» said Nejat Unsal, CEO of Smart Advanced Technologies and Innovations, Türkiye.
«That is almost like us going back to the drawing boards as journalists, as program makers, to retain that trust. How do we use this tool effectively without the tool itself doing what we should be doing as humans? Actually, AI is nothing in the media industry without humans. We have to be in control of it, we have to know how to use it, we should be taking advantage of it,» said Nadira Tudor, Euronews Bureau Chief in Azerbaijan.
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