The story of Inna Apenko is more than just business. It is the journey of a
woman who transformed a family enterprise into a brand with a strong national
identity and a global voice.
In this episode, you will see how products are created in the light
industry, how a brand is built on the cultural code of Kazakhstan, and what decisions
lie behind entering the global market.
Inna shares her journey — from selling T-shirts at the very beginning to
managing production, making difficult decisions, taking responsibility for a
team, and searching for her own — distinctly female — path in business.
This is a story about strength, heritage, and meaning. About how traditions
can become the foundation of a modern brand, and why every success is built on
daily hard work.
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