The first week of Kazakhstan’s election campaign has concluded,
highlighting a new level of political competition among the country’s parties.
Representatives of seven political parties took part in the first televised
debate broadcast on a national TV channel, presenting their positions on key
issues to voters. Digital technologies are also playing a growing role in the
campaign. Political parties are using AI-powered tools alongside traditional
campaigning, media, and social networks. This creates new opportunities to
analyze public needs, establish direct communication with voters, and engage
more effectively with citizens. These developments were discussed at the
SAILAU-2026 expert platform, organized by the Kazakhstan Institute for
Strategic Studies.
«New
tools such as AI and digital technologies are changing the way election
campaigns are conducted. I believe this is a very positive development. Take
yesterday's televised debate, for example. It featured an online vote in which
nearly 20,000 viewers took part. During the live broadcast, viewers voted not
for the political parties themselves, but for the individual speakers, based on
how convincing they found them,» said Zhandos
Shaimardanov, Director
of the Kazakhstan Institute for
Strategic Studies under the
President of the Republic of Kazakhstan.
«I
believe some very effective political campaign tools were also used, and they
will continue to attract public attention. In doing so, they can help engage
young people and encourage broader participation in the electoral process,» said political scientist Naila Mukhtarova.
Participants also discussed the labeling of content created using AI. They
said such labeling should be mandatory for all campaign materials produced or
modified using AI.
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