Kazakh artisans will be able to sell their creations through a unified digital platform called Sheber. Unveiled in Astana, the new project aims to support local craftspeople and help them reach new markets. More than 100 artisans have already registered on the mobile app, which features handmade leather goods, ceramics, traditional jewelry and souvenirs. Available in Kazakh, English and Russian, the platform uses artificial intelligence to help entrepreneurs create product listings, process photos and generate product descriptions.
«We developed the Sheber mobile app to support local artisans and connect them with buyers. To achieve this, we created an AI-powered dashboard where artisans can add their products. The AI edits product listings, generates descriptions, adds relevant tags and so on,» said Najibulla Gabibullauly, a developer of the app.
The project aims not only to support artisans but also to develop Kazakhstan’s creative economy. The digital platform has been handed over to the Atameken National Chamber of Entrepreneurs, which plans to involve artisans from all regions of the country in the program. The pilot phase covers Almaty and the Almaty Region. In the future, products made by Kazakh artisans will be promoted through retail chains, museums, airports and tourist attractions. Special attention will be given to supporting and training entrepreneurs in rural areas.
«This will allow entrepreneurs engaged in creative work to focus on creating unique pieces of art and jewelry without having to deal with day-to-day operations. It will be a huge help, as they won’t have to worry about logistics, product delivery or packaging. They will receive comprehensive support in all these areas,» said Ksenia Semenchuk, Managing Director – Director of the Regional and SME Development Department at the Atameken National Chamber of Entrepreneurs of the Republic of Kazakhstan.
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